Starbucks conceived the strategic concept of “The Third Place” in its early corporate development to describe its brand proposition. In this formulation Starbucks would assert itself into the fabric of daily life not simply as a food and beverage retailer but as a destination where people could satisfy their needs as well as pursue their interests and passions in a comfortable public environment (with free wifi).

It was an updated version of the coffeehouse model that established a third place (after home and workplace) where retail transactions and human experience, connection and interaction could thrive and become the brand’s identity.

https://shift.newco.co/the-third-place-and-the-need-state-of-convenience-98f132b67199