Branding is a combination of need fulfillment, desired identity and aspiration. Its power derives from communion and possibility, fueled by access and opportunity. Great brands are validated through tangible experience.

A brand is often best understood by example rather than by explanation, thereby capturing its je ne sais quoi character. For a product, service or experience to transmute into a powerful brand it must be real and true.

The “French girl” brand collects emotional, intellectual and life-affirming elements to represent power, self-confidence, effortless sexuality, and personal freedom in a compelling and attractive package.

https://www.racked.com/2017/7/5/15880176/how-to-french-girl-style-beauty