Luxury is having what you want, how and when you want it.

It involves exclusiveness and status, distinctiveness and differentiation. Luxury denotes essential quality and limited access. Once defined by scarcity luxury’s expressions have evolved in our time of abundance.

Regardless of the adjectives and adverbs used to describe luxury over time, its intrinsic value is precise and unambiguous, discreet and exceptional.

Luxury is always about singular and extraordinary experience in the moment.

Millennials are making it luxe to be more ethical and environmentally aware