Marketing’s 4 P’s are now 3 (place is going away as product, price, and promotion remain).

Two pieces on the mindset, mission, and process of Amazon. Over the past 20 years the company has literally and conceptually reinvented the world.

https://www.recode.net/2017/4/12/15274220/jeff-bezos-amazon-shareholders-letter-day-2-disagree-and-commit

https://www.theatlantic.com/technology/archive/2017/04/amazon-is-making-it-easier-for-companies-to-track-you/522999/