Archives for category: marketing

It was once asserted that advertising is a combination of art and science. Today it’s algorithms followed by everything else.

https://www.newstatesman.com/science-tech/internet/2018/07/death-don-draper

In times of change:

https://www.ft.com/content/a4010798-73a8-11e8-b6ad-3823e4384287

https://shift.newco.co/the-principles-of-post-advertising-ab09deeeeea5

https://www.campaignlive.co.uk/article/creativitys-flexible-futures-fawnbrake-story/1484906

Ken Auletta’s new book “The Epic Disruption of the Ad Business (and Everything Else)” is his insider account of the current chaos and transformative change besetting the advertising industry.

The media business is locked in an existential struggle to adapt to complex changes in technologies, demographics and behaviors, among many complex forces at work. It’s a story of the decimation of 20th Century Madison Avenue by 21st Century digital and data ascendance.

Faris is a brilliant planner and understands media better than most.

Transposing the Food Pyramid model he examines the proper relationship to media consumption and gives guidance as to the quantity and quality of constituents and the portions that are good for us.

In media as in advertising and marketing, ultimately it’s always about relationships – to utility, aspiration, purchase, consumption and brands.

View story at Medium.com

There’s branding and the “metaphysics of consumer desire”, and there’s the psychology of marketing.

http://www.apg.org.uk/guesteditor-richardshotton

Amazon’s automated store is a version of the future. Amazonian in vision and ambition.

Amazon Go and the Future

The role and function of retail shopping and presence in the marketing equation and its impact on the consumer purchase decision continues to change and undergo reinvention.

In a world of virtual buying retail’s physicality continues to be the logic of direct experience, human connection and shared community, however circumscribed and transformed. Retail still exerts a special and unique power and place.

In important ways Apple understands this as well as any company.

https://www.buzzfeed.com/nicolenguyen/meet-the-woman-who-wants-to-change-the-way-you-buy-your?utm_term=.wpozA1jnVK#.gcq1Xoeag9

from your phone and take control of your life.

https://www.wired.com/story/our-minds-have-been-hijacked-by-our-phones-tristan-harris-wants-to-rescue-them/

 

Branding is a combination of need fulfillment, desired identity and aspiration. Its power derives from communion and possibility, fueled by access and opportunity. Great brands are validated through tangible experience.

A brand is often best understood by example rather than by explanation, thereby capturing its je ne sais quoi character. For a product, service or experience to transmute into a powerful brand it must be real and true.

The “French girl” brand collects emotional, intellectual and life-affirming elements to represent power, self-confidence, effortless sexuality, and personal freedom in a compelling and attractive package.

https://www.racked.com/2017/7/5/15880176/how-to-french-girl-style-beauty

Always something to learn and admire at The Webby Awards, Win or Place.

http://webbyawards.com/winners/2017/