Ken Auletta’s new book “The Epic Disruption of the Ad Business (and Everything Else)” is his insider account of the current chaos and transformative change besetting the advertising industry.

The media business is locked in an existential struggle to adapt to complex changes in technologies, demographics and behaviors, among many complex forces at work. It’s a story of the decimation of 20th Century Madison Avenue by 21st Century digital and data ascendance.

Faris is a brilliant planner and understands media better than most.

Transposing the Food Pyramid model he examines the proper relationship to media consumption and gives guidance as to the quantity and quality of constituents and the portions that are good for us.

In media as in advertising and marketing, ultimately it’s always about relationships – to utility, aspiration, purchase, consumption and brands.

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Mary Meeker’s report is published: more than half the planet is on the Internet. E-Commerce is surging and China is expanding exponentially. Fewer smartphones and more time online.

Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers

An alien in the Deep?

A controversial study has a new spin on the otherworldliness of the octopus

Fascinating investigation of how our perception of time organizes the world and enables us to understand ourselves.

This physicist’s ideas of time will blow your mind

There’s branding and the “metaphysics of consumer desire”, and there’s the psychology of marketing.

A general theme of these weekly posts is the future: its shape and definitions, its predilections and possible scenarios, and how to build adaptable foundations to prepare for outcomes and contingencies.

We cannot know the future but we do know that its velocity and complexity will be unambiguous.

Sometimes one must take refuge in art.

“The past is never dead. It’s not even past.”

In our dismal present it takes an effort to absorb Faulkner’s insight that the past lingers in the present both in memory and in daily life, for better or worse.

Mark Zuckerberg survived his Congressional appearances last week with barely a scratch.

Not surprisingly, the questioning revealed a rudimentary understanding of what Facebook is, the logic of its ad-supported business model, and the ramifications of Facebook’s implicit targeting, data-gathering/practices and identity algorithm matrix.

Facebook is Facebook, after all.